Why Digital Marketing is booming rapidly in India?

Web series.

What comes to your mind when you read the word above?

Netflix India?

Amazon prime?

Hotstar?

Have you ever wondered why only these online platforms pop on your mind when you hear or read the word web series?

Even though there are 40 such OTT platforms available in India alone, our minds are still glued to only a few platforms like Netflix India, Amazon Prime, Hotstar, etc. The reason behind this is their effective marketing skills at the perfect time for better enhancement of their product.

And in today’s era, the most effective online marketing is done digitally, which in turn is increasing the demand for digital marketing through social media marketing.

Firstly, let us check the definition of “Digital Marketing”

Digital marketing is a component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. (Wikipedia) Let us have a look pointwise at some reasons where Digital Marketing is taking a big shot at all types of organizations whether profit or non-profit.

1. Rapid growth in digital literacy:

Today, before settling any kind of business when we think about promotion, the first thing that comes to mind is having a website, social media agency. Why online? Because India alone has 564.5 million Internet users, that justifies the crucial point that the audience is more attracted to the content provided online because of the cheap availability of the internet, easy access, and the significance of owning a smartphone. The marketer mould their digital marketing and social media strategies in ways to find the right place for product promotion and in today’s world, it is done by online marketing through social media i.e. digitally.

When we think about marketing; our mind often wonders either about the traditional market area where people physically exchange products and money, but in technical terms marketing is a management process responsible for identifying, anticipating, and satisfying customer requirements profitably. Today the term “Digital marketing” is a significant aspect of the business world, whether it is a new start-up or a big company with goodwill; when it comes to their recognition the most admired way is being recognized digitally. Where in today’s era the rate of digital literacy is growing briskly, the internet is becoming an ultimate source of boosting varieties of the platform by representing them online to the wider internet audience.

2. Globalization

Globalization or globalization is the process of interaction and integration among people, companies, and governments worldwide. (Wikipedia). As digital literacy increases, it provides a higher potential for people globally to connect with each other despite the limitation made by countries borders, when this fuels the connection virtually and with easily available tools the world is becoming a wider global market. According to internet world stats; Asia alone has 50.3% of world internet users, which clarifies the fact that most of the countries in Asia find it easy to carry out their business digitally, where they can connect with a wider audience online to advertise their products.

The fact that internet doesn’t limit our promotion only to the particular area but with the help of digital marketing one can market and promote their product as per their demographic section without any hesitation of lower reach, as digital marketers use advanced tools such as SEO, Social media marketing, Mobile Marketing, Affiliate Marketing, SMS Marketing, Email Marketing, and various Digital Marketing Services to reach to the company’ prospective clients, customers and interested consumers.

3. Social media trends

Gone are the days when TV advertising was the only form of product promotion done by commercial programs. Today while scrolling through Instagram, checking out a YouTube video, or even reading an article on a random website; everywhere you see different product promotions in the form of digital advertisement which has become now a new social trend. To increase the reach of the audience: Product giveaways, discounts to the first few buyers are given whenever they purchase products from the company’s website, coupon codes, and many more ways are created by the promotional team to emphasize buying the product.

When we go deeper into the term of social media trends; being the reason for the boom in digital marketing we can acknowledge its impact in the form of social media influencing technique or us call it a skill where people try to make themselves a brand, where different companies hire these social media influencers to showcase their products to the audience who are not under their reach and that’s how they build a connection with the audience in different areas of the huge digital world.

For Example, Whenever you visit a website you are always asked to fill a subscription form so the company can stay connected with you whenever they launch a new product or news related to their product, in other words, they utilize the power of social media for their product benefit.

4. Tracking and optimization

Earlier when advertisements were done through Radio and TV the most difficult part marketer had was to identify how many people are consuming the information regarding their product. Have you seen surveys done by various companies? Those were the traditional ways of clarifying the attracted audience or product the testimony which requires more efforts with fewer returns but in the era of digital marketing, one can have access to accurate statistics of the audience through SEO ( Search Engine Optimization) through which we can effectively optimize our content in a way that can satisfy the interested audience, not only optimization but you can also keep your eyes on the demographic information of the people who interact with your company’s website or other social media platform, which in turn helps you to decide the proper marketing strategy for your product.

For example, when you search for an electronic product on Amazon you are shown results regarding mobiles, iPods, TV and many more, and after you have made your purchases have you ever observed that you get notification from amazon that a particular electronic product has so and so discount and it’s a good opportunity for you to grab that product?

Well, that’s how digital marketing works.

You can always keep track of your audience with proper skills in digital marketing and with a variety of strategies you can help your business grow.

As per the statistics provided by Statista, the percentage rate of digital buyers in India will be 70.7 % during the year 2020. Which states the fact that the rate of digital marketers would increase too rapidly.

Who is your favourite social media influencer?

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